Description

RAiNA Member Exclusive - See your email for registration link

Are you struggling to get your innovative rainscreen systems specified by leading architecture firms? In today's crowded building products marketplace, becoming the basis of design requires more than just superior products—it demands strategic positioning at critical decision points in the architectural design process.

Join us for this exclusive webinar featuring Acelab, the industry's foremost experts in architectural material selection and specification. Discover the hidden patterns behind how 19,000+ architecture firms make today's product decisions and how forward-thinking manufacturers are leveraging these insights to secure specifications.

What You'll Learn Today

1. Industry Intelligence: New research on how material decisions are really made in today's top architecture firms

2. Specification Triggers: The critical moments that determine which products get specified (and which get substituted)

3. Digital Transformation: How leading manufacturers are leveraging technology to secure specifications at scale

4. Strategic Positioning: Proven methods to become embedded in architects' digital workflows and firm standards

5. Partnership Advantage: Exclusive RAiNA-Acelab opportunities that position you ahead of competitors

Presenters: Vardhan Mehta, co-founder & Dave Lemont, Executive Chairman

Acelab